Via Atlantic City – How to Make Mass Transit (and Walking and Biking) Sexy?
What has become very clear in the automotive world is the power positive emotion wields over a person’s choice. While joy seems to be a dominant word in the language of carmakers, the transit industry often focuses on words such as function, usefulness, safety, convenience, and accessibility. These are all important words, no doubt. But what are lacking in the transit vocabulary are nouns of positive emotion: delight, allure, pleasure, exhilaration, and compulsion.